Church’s Texas Chicken has introduced a new loyalty program called Real Rewards, designed to let customers earn points that can be redeemed for various menu items. Despite its innovative approach, the program has received criticism for not being available in Canada.
Real Rewards offers customers 10 points for every dollar spent. As an incentive for joining, new members receive a complimentary chicken reward, which they can use to get either a two-piece leg and thigh or three-piece tenders.
The absence of this program in Canada has been a major point of contention among consumers. One Facebook user questioned the company about their plans to expand the program internationally. Church’s Texas Chicken responded, clarifying that the Real Rewards program is currently exclusive to the United States.
One of the Church’s Texas Chicken consumers have benefited and this is how she responded one we asked her about the new loyalty program.
Emily, a busy college student, often grabbed lunch at her local Church’s Texas Chicken. By signing up for the Real Rewards program, she accumulated points quickly with her frequent purchases. After spending $25, she earned 250 points, which she used to get a free two-piece leg and thigh meal. This helped her save money while enjoying her favorite food during her hectic study schedule.
This loyalty program, along with an updated mobile app, is part of the chain’s strategy to enhance its digital platform. The app allows users to place orders for pickup or delivery, monitor their points, and redeem rewards conveniently.
Additionally, the program offers special perks such as a free dessert, a regular classic side, or a 22-ounce drink for members’ birthdays and sign-up anniversaries. Members are also eligible for exclusive surprise rewards, including weekly deals and early access to new and test menu items.
Customers can start redeeming their points for food once they accumulate 250 points, equivalent to spending $25.
Other fast food chains, like Krispy Kreme and Red Robin, have also shifted to points-based loyalty programs earlier this year as part of their efforts to revamp their customer engagement strategies.
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