In a move to attract customers amid declining foot traffic, Jimmy John’s has introduced a new $10 Total Package Meal. This deal includes an 8-inch sandwich, a fountain drink, chips, and a choice between a cookie or a brownie.
As American consumers become increasingly wary of spending due to ongoing price hikes, food chains are stepping up with more affordable meal options. “With the $10 Total Package Meal, our guests don’t have to compromise on either price or quality,” said Jeff Cobb of Jimmy John’s, highlighting the brand’s commitment to value.
Other fast-food giants have also joined the value meal competition. Earlier this summer, McDonald’s rolled out a $5 meal deal featuring a choice between a McChicken or McDouble, along with four chicken nuggets, fries, and a drink. Burger King followed suit with its $5 Your Way Meal, offering a choice of a Whopper Jr., Bacon Cheeseburger, or Chicken Jr., plus four chicken nuggets, fries, and a soft drink.
Wendy’s has introduced a $3 breakfast deal, along with a four-item $5 meal similar to those from McDonald’s and Burger King. Surprisingly, even Starbucks has entered the fray, offering a coffee and food breakfast combo starting at just $5.
Despite reporting a staggering $14.5 billion profit last year, McDonald’s is working to combat the perception that its prices have risen too steeply. Last month, McDonald’s US president Joe Erlinger penned an open letter to customers, reassuring them that the price increases aren’t as severe as some reports suggest.
Chili’s has also joined the value meal trend with its own $5 value meal alternative, which some customers claim is “better than fast food,” albeit with a need to “play” to get the best deals.
These value meals serve as a strategy for fast-food chains to retain customer loyalty while also drawing in new diners who are cautious about spending more on dining out.
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