In an exciting announcement, Italian luxury fashion giant Gucci has revealed that Jin, a member of the globally renowned K-pop group BTS, is joining their family as a Global Brand Ambassador. On August 9, Gucci’s Creative Director, Sabate De Sarno, expressed his enthusiasm in a statement, praising Jin’s magnetic personality and unique style. “His warm and kind personality is truly magnetic, and his style is simply unique. He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honored to share this journey with him,” De Sarno remarked.
Gucci highlighted that Jin embodies the brand’s core values of individuality and authenticity, making him a perfect fit for this prestigious role. To mark the collaboration, Gucci released photos showcasing Jin adorned in their Spring/Summer 2025 Menswear Collection.
This announcement places Jin among his BTS bandmates, who have also been named ambassadors for other luxury fashion brands, including Suga for Valentino, J-Hope for Louis Vuitton, RM for Bottega Veneta, Jungkook for Calvin Klein, V for Celine, and Jimin for Dior.
Italian luxury fashion brand Gucci has enlisted several prominent American celebrities as brand ambassadors over the years. Stars like Harry Styles, Dakota Johnson, and Jared Leto have been key figures in representing the luxury brand. Their unique styles and global influence align well with Gucci’s avant-garde and inclusive fashion ethos. These ambassadors often feature in Gucci’s campaigns, wearing the Gucci collections and attending major events. Their collaboration with Gucci not only enhanced the brand’s image but also strengthened its presence in the American fashion market.
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